by moizkap13 | Jun 26, 2023 | Uncategorized
If you think you suck at Ideation, that’s a signal that you’re doing it well. You’ve probably brought ideas into meetings that your team didn’t like, or customers didn’t like it during prototyping, or even launched a feature or product that the market didn’t...
by moizkap13 | Jun 18, 2023 | Uncategorized
I like to think that I didn’t choose to work in behavior design – behavior design chose me. And it all started when I showed up to a rural community in Panama as their Peace Corps Volunteer. I was trained to implement water/sanitation systems in communities that...
by moizkap13 | Jun 18, 2023 | Uncategorized
“You can’t solve climate change only with nudges, but you can’t solve climate change without them.” – Richard Thaler, author of Nudge This post is about how I used Loss Aversion as a primary behavioral lever in launching a new energy...
by moizkap13 | Jun 17, 2023 | Uncategorized
Synthesis. It’s such a beautiful word. Oxford defines it as “the combination of ideas to form a theory or a system”. My perspective is that the ability to synthesize is a key skill for Product Managers who are obsessed with their customers. Synthesizing...